Windows 10 includes some promotion advertisements.
You can easily disable these ads manually.

How to disable the Promoted Advertisements on the Windows 10 Lock Screen:

• Open Windows Start menu.
• Choose Settings.
  
• Select Personalization, next Lock Screen.
  
• Choose Background option from Windows Spotlight to Picture or Slideshow.
  
• If you choose Picture option, you need to turn off the option Get fun facts, tips, tricks, and more on your lock screen.

How to disable silent installation of suggested apps:

• Pres Win+R to open Run dialog.
• Type in “regedit.exe” and press Enter.
• Go to registry key:
  HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager
  Select SilentInstalledAppsEnabled value on the right pane.
  
• Change SilentInstalledAppsEnabled to 0.
  

How to Disable Windows Explorer Ads:

• Open Windows Explorer.
  
• Select a View tab on the ribbon panel and click an Options button.
• Choose a View tab on the Folder Options window.
  
• Scroll down an Advanced settings list until the option Show sync provider notifications.
  Clear the checkmark to disable notifications.

How to disable Tips, Tricks, and Suggestions:

• Open Windows Start menu.
• Choose Settings.
  
• Choose System – Notifications & actions.
• Turn off the option Get tips, tricks, and suggestions.