Google Actively Testing Cookie Phaseout Test, Avaliable For Some Users

Google is currently testing the removal of third-party cookies on Chrome, impacting around 1% of users, equivalent to roughly 30 million individuals. The initiative is part of Google's move towards Privacy Sandbox APIs, a more secure method that enables personalized ads based on user interests while preserving privacy. Anticipating a shift away from third-party cookies, Google aims for cross-browser interoperability with a focus on maintaining robust privacy and security standards. The company plans to extend the phase-out to all users by the third quarter of 2024, pending successful test results and minimal disruptions to website displays. Read more...