Google's Privacy Sandbox Platform Will Give Users Ads Based On Their Recent Browser History

Google's Privacy Sandbox is replacing third-party cookies for tracking user interests in Chrome. Upon launching Chrome, users now see an 'Enhanced ad privacy in Chrome' alert offering more ad choice. Chrome tracks interests based on browsing history and site preferences, enabling personalized ads. However, the alert's 'Got it' and 'Settings' buttons are criticized for not affecting the platform's activation in Chrome, causing confusion. Read more...